2013 Stanley Cup TV Ratings: Twins Outdraw Blackhawks-Bruins Game 2

Over the weekend I wrote about the excellent ratings Game 1 of the Stanley Cup Final had in the Twin Cities. It hasn't been easy for the NHL to get casual fans to watch two teams without a rooting interest. Drawing 2/3 of the audience that tuned into NBC for the Wild (a 5.0 vs. 7.6 TV rating) is great.

That wasn't exactly the case for Game 2. Less people watched the Bruins and Blackhawks play in MSP than the Twins. Less people heard Fall Out Boy's "My Songs Know What You Did In The Dark."

(If you've heard this song 90 times in highlight reels, videos and commercials...you might have watched the Stanley Cup Playoffs. Congrats Fall Out Boy for usurping Muse in this role. At this rate I predict someone will use the chorus of "My Songs Know What You Did In The Dark" as a goal song next year. It works. Too bad Chicago has become so entrenched with "Chelsea Dagger" over the last four years to use a local band.)

Saturday night's Game 2, which saw the Boston Bruins even up the series with a 2-1 overtime win over Chicago, averaged a record 3.964 million viewers on NBC Sports Network. It beat its major competition for the night, regional Major League Baseball games on Fox, and everything on the major over-the-air networks. Most markets saw the New York Yankees play the Los Angeles Angels of Anaheim, but others - including the Twin Cities - saw the Minnesota Twins-Detroit Tigers.

That paid off.

Baseball won over hockey in 28 of the 55 major markets, including Minneapolis-St. Paul.

There is no shame in the Twins, who defeated Detroit 6-3, beating the Stanley Cup Final on Saturday. Especially since the NHL was on cable and baseball was on an over-the-air channel. It just goes to show how much of an institution the Twins are in the market. Furthermore, the fact a live hockey game featuring two out-of-market teams is in the same breath as a Twins game is impressive. The two are not getting the same coverage locally.

It'll be interesting to see how well Game 3 does tonight. While there isn't any baseball competition, the Stanley Cup Final game is once again on cable.

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