The NHL knows how to sell Minnesota-Edmonton

Everyone likes low-scoring? Check.
To be fair, the Wild and Oilers are near the bottom of the league when it comes to goals. Minnesota, who set a inter-lockout record for goal futility last season, are tied with Los Angeles for the fewest goals this season (Edmonton, meanwhile, is 25th). There is room to say that this is an improvement; just not one fans and players would have liked to see.You will always improve from the bottom because there is nowhere else to go. How much of an improvement is appropriate depends on expectations. With relative health and the addition of Zach Parise, being tied for last instead of historically last is far from the "managed expectations" coming into the year.

But that is besides the point.

The point is that the NHL preview sounds like it gave up halfway through. While not Minnesota nor Edmonton's PR, they have some responsibility to get people excited.. It isn't like the Wild are 3-1-1 in their last 5 and just beat Detroit. They did? Then maybe talk about the youth on both teams - I hear that Taylor Hall guy is good - or Tom Gilbert and Nick Schultz playing against their former teams. Heck, they could even discuss the divisional nature of Oilers-Minnesota games rather than toss out "two low-scoring Western clubs" and pray the die-hard fanbases will do whatever.

At least the folks at didn't get lazy and pump up the "rivalry" between Minnesota and Edmonton (or replace the Oilers with one of 7 teams) like Fox Sports North...
...wait they do in the title. Crap!

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