|Missing: Legs (photo from the Elite League)|
The Upper Midwest High School Elite Hockey League gear is getting a slick new look for the 2012 season.To be fair, there's nothing wrong with a non-profit cutting down costs with advertising and lets face it, hockey is expensive. I don't know about the ethics of having high school amateurs wearing head to toe corporate jerseys - it's a gray area with a few sponsors being way outside the teenage demographic - but at the very least, they are not easy to look aesthetically.
The new designs, put together by Gemini, take advantage of a model developed by European teams to increase league sponsorship.
"We've been discussing (this) for a few years because in order for us to generate more substantial sponsorship revenue we need to develop inventory that was going to be attractive to corporate Minnesota," said Elite League Marketing Specialist Robert Fallen.
The Elite League kicks off September 8th at Fogarty Arena in Blaine and goes through the end of October, playing throughout Minnesota and Wisconsin rinks. If you get a chance to watch tomorrow's stars today, do it - especially if there's no NHL hockey. Guys like Nick Leddy, Derek Forbort, Nick Bjugstad, Ryan McDonaugh, Jake Gardiner, Erik Haula, Nick Seeler, John Draeger and Louie Nanne all played in it.